Most website checklists you find online are written for American businesses. They will tell you about CCPA and leave out the three pages that decide whether an Indian payment gateway lets you take money at all.
This is the list we actually build from. It is in four tiers, hardest requirement first.
Tier 1 — every business site, no exceptions
These five exist on every credible site, whether you sell online or not.
| Page | Why it exists |
|---|---|
| Home | Says what you do, for whom, and what to do next. One job. |
| About | Real humans, real founding story. In India this does heavy lifting — buyers check whether you are a real firm or a middleman. |
| Contact | Full registered address, a phone number that rings, and an email on your own domain. A Gmail address on a company site costs you deals. |
| Privacy Policy | Expected of anyone collecting personal data — and that includes a plain contact form. See the DPDP tier below. |
| Terms & Conditions | Sets what you are and are not promising. Also a gateway requirement, see Tier 2. |
The Contact page is the one Indian businesses most often get wrong. A form with no address, no phone and no company name reads as a lead-capture trap. Put the address in text, not inside an image.
Tier 2 — the moment you take money online
This tier is not optional and it is not subtle: Indian payment gateways check your website before they let you go live. Razorpay's own documentation lists the pages it requires — shipping policy, contact us, pricing details, terms and conditions, privacy policy, and a cancellation and refunds policy.
Be clear about what this is. These pages are a contractual onboarding requirement from the gateway, not a statutory one — RBI's Master Direction on Payment Aggregators (RBI/DPSS/2025-26/141, 15 September 2025) places disclosure duties on the aggregator, not on merchant websites. But every major Indian gateway asks for materially the same set, so in practice it is mandatory: miss one and your activation sits in review while you lose trading days.
| Page | What it has to actually say |
|---|---|
| Pricing | Real numbers, in rupees, inclusive of taxes or clearly stating the tax treatment. 'Contact for pricing' alone can hold up activation. |
| Cancellation & Refunds | The window, the method, and how long the money takes to come back. |
| Shipping | Dispatch times and delivery areas. Required if you ship physical goods; state clearly if you are a digital-only service. |
| Terms & Conditions | Who you are, what is being sold, governing law and jurisdiction. |
| Contact us | Must match your gateway KYC and your GST registration. Mismatches get flagged. |
Tier 3 — marketplaces and e-commerce
If you are an e-commerce entity, the Consumer Protection (E-Commerce) Rules, 2020 add mandatory disclosures on top of everything above.
- A named Grievance Officer — name, designation and contact details displayed on the site. They must acknowledge a complaint within 48 hours and resolve it within one month.
- Legal name of the entity, registered address and website details, displayed prominently.
- Seller details for every listing, where you are a marketplace.
- Country of origin on product listings.
- Total price with every tax and fee broken out — no surprises at checkout.
- Return, refund, exchange, warranty and delivery terms.
The Grievance Officer page is the one foreign-built templates never include, and it is the one most likely to be noticed in a complaint.
Tier 4 — the pages that actually earn
Compliance keeps you out of trouble. These win the work.
- Services — one page per service, not one page listing all of them. This is how you get found.
- Work / case studies — the single biggest gap on small Indian firm sites. Buyers judge a studio by what its past work looks like.
- Quality & compliance / certifications — ISO, MSME/Udyam, industry approvals. In B2B India this closes deals.
- Blog — the only page type that brings strangers in without paid ads.
- Careers — signals you are a growing firm, not one person with a laptop.
- Gallery / plant / infrastructure — for manufacturers, proof you own what you claim to own.
For a working reference, look at a mid-size Indian manufacturer like Lubrichem. Their route map is exactly this shape: home, about-us, products with category and product levels, quality-and-compliance, awards-and-memberships, gallery, blogs, plus privacy-policy, cookies-policy and terms-and-conditions. No refund or shipping pages, because they do not sell through a checkout — which is precisely how the tiers above are meant to be applied.
The four mistakes we see most
- Policy pages copied off another site. They name the wrong company, the wrong jurisdiction, sometimes the wrong country. A reviewer spots this instantly.
- Contact details that do not match your KYC. Your gateway compares them.
- Policies hidden in modals. If it does not have a URL, it does not exist.
- A footer full of dead links. Half-built policy pages returning 404 are worse than not linking them.
Build the tiers in order. Tier 1 and 2 are a day's work and unblock revenue. Tier 4 is where you spend the rest of the year.
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